CUPRA is challenging the market, mixing performance and electrification to take its journey into a new era with the launch of the CUPRA Born in Mid-2022. The CUPRA Born, recently came out top in Golden Steering Wheel “Small & Compact Electric Cars”.
The first 100% electric vehicle from the unconventional challenger premium brand delivers a stimulating design and electrifying performance, leading the brand’s expansion into new markets and kicking off a new business model. The CUPRA Born is set to be the impulse of the company’s electric transformation. Bringing together advanced powertrain, battery management technologies to deliver instantaneous performance, with design that helps CUPRA stand out.
The CUPRA Born marks a new era of electrification for the brand, joining plug-in hybrid variants of the CUPRA Leon, CUPRA Leon Sportstourer and the CUPRA Formentor in the electrified portfolio.
It is the first model to be delivered to customers that is net neutral for CO2, using renewable energy sources in the supply chain while remaining emissions are offset by certified environmental projects and investments.
Designed and developed at CUPRA’s headquarters in Martorell, Barcelona, the CUPRA Born is produced at the Zwickau plant in Germany. Expected to hit Irish showrooms in early 2022, the Born will be followed by the all-electric Tavascan in 2024 and an urban electric car in 2025.
The CUPRA Born’s electric powertrain is available in a choice of 150PS (110kW), 204PS (150kW) and a 231PS (170kW) e-Boost pack with the latter accelerating from 0-100km/h in 6.6seconds and comes with larger front brakes and 19” wheels as standard.
Three battery options - 45kWh, 58kWh and 77kWh - deliver ranges of 350km, 424km and 540km respectively. When charged on a 170kW network, the Born can go from 5% charge to 80% charge in just 35 minutes. It can also recoup 100km of range in as little as seven minutes.
Despite its environmental credentials, the Born remains a driver’s car first and foremost. Power is delivered to the rear wheels, producing a sportier feel and a more engaging driving experience.
Built on the Volkswagen Group’s modular MEB platform, the Born measures 4,322mm long, 1,809mm wide and 1,540mm high. It has a wheelbase of 2,767mm and a 385-litre boot capacity.
CUPRA offers an opportunity for us to challenge what people should both expect and demand from a premium car. It is truly a car for those who wish to feel another way, to live another way and to drive another way.